Creazioni Ethel is a long-standing Made in Italy company that sets the bar high with its craftsmanship-focused expertise. Besides the by-now iconic Lingerie line (pyjamas, nighties, dressing gowns and jackets), Ethel has recently introduced the new Cruise line, which boasts ultra-versatile garments that find pride of place in everyday wardrobes.
Maria Wilma Crema first realised that even pyjamas and nighties could become fashion statements in their own right in 1968. In the 50+ years since, Ethel has been investing in comfort, tailoring and quality. Ethel – the company currently headed by Pierpaolo – is ever-growing yet has made sure to retain its family values.100% Made in Italy