Ethel clothing

A HISTORY SPANNING MORE THAN 50 YEARS

Creazioni Ethel is a long-standing Made in Italy company that sets the bar high with its craftsmanship-focused expertise. Besides the by-now iconic Lingerie line (pyjamas, nighties, dressing gowns and jackets), Ethel has recently introduced the new Cruise line, which boasts ultra-versatile garments that find pride of place in everyday wardrobes.

Maria Wilma Crema first realised that even pyjamas and nighties could become fashion statements in their own right in 1968. In the 50+ years since, Ethel has been investing in comfort, tailoring and quality. Ethel – the company currently headed by Pierpaolo – is ever-growing yet has made sure to retain its family values.

100% Made in Italy
Cruise

Cruise

Collezione

The Cruise Collection boasts practical yet feminine knitwear and leisurewear, produced entirely in Italy with noble fabrics, such as mohair, alpaca, viscose and cashmere, and featuring acid-hued, two-tone or three-tone designs.

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Lingerie

Lingerie

Collezione

A comfortable and sophisticated collection for women who care about their own well-being and femininity. The ever-popular winter line is set apart by its dressing gowns, nighties and pyjamas; these Veneto-produced garments are made from various fabrics, ranging from viscose to quilted flannel, Milano-knit, fleece, modal, Tencel and exclusive prints.

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High-quality craftsmanship

At Ethel, we are always looking for new ways to innovate and improve. We have established a loyal customer base, thanks to our punctual deliveries, high-quality products and focus on Made in Italy.

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